Non-ICT tools used in extension
"Seeing is believing". ICT tools complement field activities and hard copy written materials like fact sheets, posters, and newspapers, etc..
Field demonstrations, field days and field visits are critical to helping farmers move from interest to a willingness to adopt a new approach or technology.
To the extent possible other farmers should be used to talk openly and honestly about their experiences with a technology.
Written materials. Hard copies of materials should be available and used.
ICT is a tool that needs to consider other factors important in technology adoption (Click the above picture).
Field days and field visits are key to good extension
- Audience. Carefully identify your audience, their needs and any opportunities that are appropriate for their circumstances. Involve the audience in the problem and solution identification process.
- Test. Test and validate technologies under representative conditions and in association with members of the target group - before promoting.
- Listen. Always listen to feedback openly and honestly. Encourage positive feedback and comments on where the technology has issues. Listening and considering such feedback can only help increase the probability of success.
- Simplicity. Keep the message clear and simple.
- Pretest with target group members to check for clarity of message.