Give Advisories
Now
Radio and TV are ideal mass media for reaching large numbers of people. Comment: The target audiences need to be already committed to watching or listening to the shows. Active listening is required, but may be hard to achieve. Cell phones offer an excellent way of reaching directly to those farmers with a cell phone. There is increasing evidence that cell phones can be used to reach farmers, although there are examples where messages are ignored as "spam". Comment: The extent of cell phone ownership, access to numbers and issues of message cost are present limitations. |
Examples
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Maybe much later
Web - While mass email to reach extension intermediaries may be an option to consider, in general - lack of email lists will likely make this a possible option for future consideration.
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